Profile
Skills
Salesforce B2C Commerce
Composable Storefront (PWA Kit, Managed Runtime), SFRA, SiteGenesis, OCAPI, SCAPI, SLAS.
Headless & Composable eCommerce
Design and delivery of scalable, high-performance, and high-load eCommerce architecture solutions, based on the MACH principles – Microservices, API-first, Cloud-native, and Headless. Expertise in building modern eCommerce platforms that ensure flexibility, modularity, and future-proof enterprise solutions.
Development Stack
Node.js, TypeScript, JavaScript, React, Next.js, Tailwind CSS, PHP, Webpack, HTML, XML, JSON, CSV, HTTP, SSL/TLS, REST, Docker, Docker Compose.
Systems Integration
Salesforce OMS, ERP, CRM, Service Cloud, Payment Gateways, Inventory (Multi-Channel Inventory), Marketing and Analytics Platforms, Shipment Integrations, Address Validation, Cross-Border Solutions (Global-e), and other enterprise systems.
Custom Implementations
Loyalty Programs, RMA Workflows, Personalized Promotions, Custom Checkout Flows, Subscription Management, Customer Segmentation, Multi-Currency and Multi-Language Support, Gift Cards, and other tailored eCommerce functionalities.
Security & Compliance
PCI DSS, Encryption, Protection against SQL Injection and XSS Vulnerabilities.
Performance Optimization
Load Balancing, Caching, CDN, Core Web Vitals Optimization.
UX/UI Principles
Development of Intuitive and User-Focused Storefronts.
Leadership
Team Coordination, Stakeholder Communication, Project Management, Mentoring.
Cloud Infrastructure
Amazon AWS, Cloudflare, Google Cloud, Microsoft Azure, Oracle Cloud, Serverless.
Experience

Salesforce B2C Commerce Architect on a large-scale enterprise replatforming program for a global client, migrating from legacy and custom-built eCommerce systems to the Salesforce ecosystem, with Salesforce B2C Commerce as the core platform for online storefronts.
Providing architectural governance and technical leadership across discovery, design, and delivery phases, ensuring scalable, high-performance, secure solutions aligned with enterprise standards and long-term business objectives.

Leading the expansion of Salesforce B2C Commerce practice within the organization.
Designing headless, composable, and cloud-native eCommerce architectures for enterprise clients.
Driving innovation through adoption of Composable Storefront, PWA Kit, and Managed Runtime.
Supporting integration with Salesforce Service Cloud, and third-party enterprise systems.
Achieved Salesforce AI Associate Certificate in 2024, and Salesforce Agentforce Specialist Certificate in 2025.

Architected and delivered Salesforce B2C Commerce solutions for global fashion and retail brands.
Designed and implemented migration of client`s brands from other eCommerce platforms to Salesforce B2C Commerce, enabling seamless transition to scalable, enterprise-grade commerce.
Delivered solutions supporting multi-locale, multi-region, multi-currency, and multi-realm configurations, serving millions of customers and managing multi-million product catalogs.
Integrated Salesforce OMS, Omnichannel Inventory, Service Cloud, B2C CRM Sync enterprise systems as well as various Payment Gateways, Shipping Providers, Analytics Platforms, and many other business and operation related features.
Providing technical leadership, code reviews, and architectural guidance to distributed teams.
Launched 6 projects such as Faconnable, Burton (Boohoo), Dorothy Perkins (Boohoo), Nastygal (Boohoo), Wallis (Boohoo), Vivienne Westwood, and supported many others.
Earned Salesforce B2C Commerce Architect Certificate in 2020.

Designed and maintained the Global-e B2C Commerce Cartridge.
Rebuilt, refactored, and documented the cartridge to align with best practices and scalability requirements.
Achieved Salesforce certification for the cartridge in 2019.
Delivered integrations for more than 23 international clients, such as Boux Avenue, CT Shirts, East, Etam, M&Co, Musto, Undiz, Marks & Spencer, Playtex, Dim Paris, Hackett, Pepe Jeans, Rebecca Taylor, Marc Jacobs, Vince, Chrome Industries, Helmut Lang, Liberty London, ModCloth, Paule Ka, Theory, Eric Bompard, Cole Haan, enabling localized storefronts, cross-border payments, tax, shipping, and compliance features.
Supported multi-currency, multi-locale, and regulatory-compliant cross-border commerce.
Renewed my Salesforce Commerce Cloud Digital Developer Certificate in 2018.

Promoted from Senior Developer to Technical Lead for Salesforce B2C Commerce projects.
Led a distributed development team delivering complex multi-market storefronts.
Designed and implemented integrations with ERP, OMS, Payment Providers, Analytics Platforms and other custom solutions such as Loyalty Program and RMA workflows.
Ensured high performance, scalability, and maintainability across client implementations.
Successfully delivered the Britax Römer project on Salesforce B2C Commerce platform as well as the others beautiful fashion brands, such as Springfield, Women Secret, Pedro del Hierro, Fifty Factory, and Cortefiel.
Renewed my Demandware Certified Developer Certificate in October 2016.

Contributed as Senior Web Developer on the Marc-O-Polo project, in partnership with Valtech.
Participated in the full project lifecycle, including requirement gathering with the product owner, development of front-end and back-end features, platform configuration, and successful website launch in early 2015.
Delivered post-launch support to ensure continuous improvement and website stability.
Adopted an Agile Scrum methodology with two-week sprints, collaborating in a cross-functional team environment.
Employed Demandware SiteGenesis JavaScript Controllers as a replacement for Demandware pipelines, enhancing flexibility and customization in development processes.

Promoted to Senior Demandware Developer
Delivered high-impact Salesforce B2C Commerce (Demandware) solutions for international brands including IceBreaker, Adidas Latin America.
Designed and implemented front-end and back-end features with a focus on scalability, performance, and maintainability.
Developed and integrated critical commerce functionality such as payment gateways, address verification, and Demandware OMS.
Led technical initiatives, optimized eCommerce experiences, and drove innovation within the Demandware ecosystem.
Provided architectural input for complex integrations, establishing a reputation as a trusted technical contributor and future leader.
Achieved Demandware Developer Certificate in 2011 and "Architecting eCommerce Solutions in Demandware Certificate" in 2012.

Began career as a Web Developer, contributing to the development of websites of varying complexity for Canadian clients. Built new sites and customized/support existing web applications using PRISM (Coldfusion), PHP, MSSQL, HTML, CSS, JavaScript, and early exposure to jQuery.
Collaborated in an Agile environment with iterative cycles, daily stand-ups, and retrospectives.
Promoted to Senior Web Developer by demonstrating rapid skill acquisition and technical excellence.
Led several long-term projects, delivering robust and innovative solutions for clients such as GAO, Lifestyle Magazine, School Life.
Advanced to Technical Lead, assuming responsibility for team management, project delivery, and adherence to web best practices and standards. Gained experience in software design patterns, cross-functional team leadership, and client communication in English.
Developed strong full-stack development skills, combined with early experience in project leadership, technical architecture, and collaborative delivery.

Served as System Engineer and Developer within the automation department of a pharmaceutical warehouse, enhancing operational efficiency through technical solutions.
Installed and configured a local web server on Windows using Apache, PHP, and MySQL.
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Designed and implemented security measures and automated internal processes, including:
Warehouse in/out employee control and reporting system
Automated customer newsletter emails
Customer-specific pricelist generator with discount calculations
Developed solutions using PHP, MySQL/MSSQL, HTML, CSS, and JavaScript, improving workflow and expanding full-stack development expertise.
Delivered tangible improvements in operational efficiency while gaining foundational experience in system administration, automation, and web application development.
Managed the computer network infrastructure of approximately 150 PCs, including security, technical support, and maintenance of employee digital workspaces.
Gained advanced proficiency in Windows and Linux administration, network protocols (Ethernet, TCP/IP, UDP, HTTP), WiFi standards, and network/web security.
Programmed and maintained telephone station PBX LG LDK100, ensuring reliable internal communication.
Delivered comprehensive IT support while enhancing skills in system administration, network management, and security best practices.
Founded and managed a Computer Class to provide fundamental computer science education to individuals lacking access to such resources.
Developed a local, fully automated reporting system to track visitor statistics and monitor student progress, leveraging PHP, MySQL, HTML, CSS, JavaScript, and Cron tasks.
Delivered courses and led the initiative for over a year, providing instruction, technical assistance, and ongoing support for learning materials.
Gained experience in communication, soft skills, and donor management, while fostering accountability to sponsors and ensuring program sustainability.
Transitioned leadership to trusted colleagues while continuing to provide technical guidance and support.
Certification




Education

Specialty: The software of the automated systems (Software Engineer).
Attended first year.