Profile
AI Engineering
LLM Integration, Retrieval-Augmented Generation (RAG), Prompt Engineering, AI Skills Engineering, Agent and Tool Interfaces, Model Context Protocol (MCP), AI-Assisted Development and Review.
AI Architecture
Agentic Workflow Design, Model Selection and Routing, Context and Data Boundaries, Evaluation and Guardrails, Human-in-the-Loop Review, Cost and Latency Budgeting, AI Governance.
Development Stack
Node.js, TypeScript, JavaScript, React, Next.js, Tailwind CSS, PHP, Webpack, HTML, XML, JSON, REST, HTTP, SSL/TLS, Docker, Claude Code, MCP, LLM APIs.
API Design & Engineering
REST and API-first Design, Contracts and Versioning, OpenAPI Schemas, Webhooks and Event Flows, Authentication and OAuth 2.0, Rate Limiting, Error Semantics, Backward Compatibility.
Data & Retrieval Engineering
Vector Stores and Embeddings, Chunking and Indexing Strategies, SQL and NoSQL Data Modeling, Query Optimization, Data Pipelines, Structured Outputs and Schema Design, Caching Layers.
Testing & Observability
Automated and Integration Testing, Evaluation Harnesses for Model Output, Logging and Tracing, Monitoring and Alerting, CI/CD Pipelines, Regression and Release Verification.
Systems Integration
Salesforce OMS, ERP, CRM, Service Cloud, Payment Gateways, Omni-Channel Inventory, Marketing and Analytics Platforms, Shipment, Address Validation, Cross-Border (Global-e).
Headless & Composable e-commerce
MACH architecture: Microservices, API-first, Cloud-native, Headless. Composable Storefront, Salesforce Managed Runtime (MRT), PWA Kit. Scalable, high-load platform design.
Cloud Infrastructure
Amazon AWS, Cloudflare, Google Cloud, Microsoft Azure, Oracle Cloud. Serverless and edge architectures, containers, CI/CD pipelines.
Security & Compliance
PCI DSS, OAuth 2.0, encryption in transit and at rest, PII and data-handling boundaries, protection against SQL injection and XSS vulnerabilities.
Performance Optimization
Core Web Vitals, caching strategies, CDN configuration, load balancing, bundle optimization, server-side rendering, database query tuning.
Salesforce B2C Commerce
OCAPI, SCAPI, SLAS and Script API, Cartridge Engineering and Certification, Agentforce, Composable Storefront, PWA Kit, SFRA, SiteGenesis. Custom checkout, loyalty, subscriptions, promotions, multi-currency and gift card implementations.
Architect on a large-scale enterprise replatforming programme for a global client, migrating legacy and custom-built e-commerce systems to the Salesforce ecosystem.
Providing architectural governance and technical leadership across discovery, design and delivery, using large language models to analyse legacy code and data models and surface integration risk early.
Designing the storefront layer on Composable Storefront and Salesforce Managed Runtime (MRT), with SCAPI, OCAPI and SLAS as the integration surface, validated through AI-assisted proofs of concept.
Working as an AI-augmented architect: building solution and code proofs of concept with agentic coding tools, generating and reviewing code, and drafting integration blueprints, technical documentation and architecture decision records, all under human review.
Earned Claude Certified Developer - Foundations and Claude Certified Associate - Foundations in 2026.
Initial contract engagement as Salesforce B2C Commerce Architect on the same enterprise replatforming programme, transitioning to a full-time architect role in June 2026.
Leading the expansion of the Salesforce B2C Commerce practice within the organization.
Designing headless, composable and cloud-native e-commerce architectures on Composable Storefront and Salesforce Managed Runtime (MRT).
Building storefronts and services against SCAPI, OCAPI and SLAS APIs, with PWA Kit on Managed Runtime as the delivery target.
Developed Salesforce LWC (Lightning Web Components) and OmniScript API integrations connecting commerce and service experiences.
Introduced AI-assisted engineering into the practice, using LLM-based coding assistants for development, code review and documentation, plus proofs of concept for Agentforce-driven service and shopping experiences.
Achieved Salesforce AI Associate Certificate in 2024, and Salesforce Agentforce Specialist Certificate in 2025.
Architected and delivered Salesforce B2C Commerce solutions for global fashion and retail brands.
Migrated client brands from other e-commerce platforms to Salesforce B2C Commerce, enabling a seamless transition to enterprise-grade commerce.
Delivered multi-locale, multi-region, multi-currency and multi-realm solutions serving millions of customers across multi-million product catalogs.
Integrated Salesforce OMS, Omni-Channel Inventory, Service Cloud and B2C CRM Sync, alongside payment gateways, shipping providers and analytics platforms.
Provided technical leadership, code reviews and architectural guidance to distributed teams.
Started learning and practicing AI, LLM and agentic AI technologies, exploring how they could apply to enterprise commerce architecture and delivery.
Launched 6 projects such as Faconnable, Burton (Boohoo), Dorothy Perkins (Boohoo), Nastygal (Boohoo), Wallis (Boohoo), Vivienne Westwood, and supported many others.
Earned Salesforce B2C Commerce Architect Certificate in 2020.
Designed and maintained the Global-e B2C Commerce Cartridge.
Rebuilt, refactored and documented the cartridge to meet best practices and scalability requirements, achieving Salesforce certification for it in 2019.
Delivered integrations for more than 23 international clients, such as Boux Avenue, CT Shirts, East, Etam, M&Co, Musto, Undiz, Marks & Spencer, Playtex, Dim Paris, Hackett, Pepe Jeans, Rebecca Taylor, Marc Jacobs, Vince, Chrome Industries, Helmut Lang, Liberty London, ModCloth, Paule Ka, Theory, Eric Bompard, Cole Haan, enabling localized storefronts, cross-border payments, tax, shipping and compliance.
Supported multi-currency, multi-locale and regulatory-compliant cross-border commerce.
Renewed my Salesforce Commerce Cloud Digital Developer Certificate in 2018.
Promoted from Senior Developer to Technical Lead for Salesforce B2C Commerce projects.
Led a distributed team delivering complex multi-market storefronts.
Designed and implemented integrations with ERP, OMS, payment providers and analytics platforms, plus custom Loyalty Program and RMA workflows.
Ensured high performance, scalability and maintainability across client implementations.
Delivered Britax Römer on Salesforce B2C Commerce, alongside fashion brands including Springfield, Women Secret, Pedro del Hierro, Fifty Factory and Cortefiel.
Renewed my Demandware Certified Developer Certificate in October 2016.
Joined as Senior Demandware Developer, delivering Salesforce B2C Commerce storefronts for international fashion brands before being promoted to Technical Lead.
Contributed as Senior Web Developer on the Marc-O-Polo project, in partnership with Valtech.
Covered the full project lifecycle - requirements with the product owner, front-end and back-end development, platform configuration and launch in early 2015 - followed by post-launch support.
Worked in an Agile Scrum team on two-week sprints.
Adopted Demandware SiteGenesis JavaScript Controllers in place of pipelines, improving flexibility and customization.
Promoted to Senior Demandware Developer.
Delivered high-impact Salesforce B2C Commerce (Demandware) solutions for international brands including IceBreaker, Adidas Latin America.
Designed and implemented front-end and back-end features focused on scalability, performance and maintainability.
Developed and integrated critical commerce functionality including payment gateways, address verification and Demandware OMS.
Led technical initiatives and provided architectural input for complex integrations.
Achieved Demandware Developer Certificate in 2011 and Architecting e-commerce Solutions in Demandware in 2012.
Started as Demandware Developer, building and supporting Demandware (Salesforce B2C Commerce) storefronts for international brands.
Advanced to Technical Lead, taking on team management, project delivery and adherence to web best practices and standards.
Led several long-term projects delivering robust solutions for clients such as GAO, Lifestyle Magazine, School Life.
Collaborated in an Agile environment with iterative cycles, daily stand-ups and retrospectives.
Gained experience in software design patterns, cross-functional team leadership and client communication in English.
Promoted to Senior Web Developer for rapid skill acquisition and technical excellence, taking ownership of larger client deliverables.
Began career as a Web Developer, building and customizing websites of varying complexity for Canadian clients using PRISM (ColdFusion), PHP, MSSQL, HTML, CSS and JavaScript.
System Engineer and Developer in the automation department of a pharmaceutical warehouse, improving operational efficiency through technical solutions.
Installed and configured a local web server on Windows using Apache, PHP and MySQL.
Implemented security measures and automated internal processes - warehouse employee in/out control and reporting, customer newsletters, and a pricelist generator with discount calculations.
Built solutions with PHP, MySQL/MSSQL, HTML, CSS and JavaScript, gaining foundational experience in system administration and automation.
Managed network infrastructure of approximately 150 PCs, including security, technical support and maintenance of employee digital workspaces.
Gained advanced proficiency in Windows and Linux administration, network protocols (Ethernet, TCP/IP, UDP, HTTP), WiFi standards and network/web security.
Programmed and maintained the LG LDK100 PBX telephone station.
Founded and managed a Computer Class providing fundamental computer science education to people without access to such resources.
Built a fully automated local reporting system tracking visitor statistics and student progress using PHP, MySQL, HTML, CSS, JavaScript and Cron.
Delivered courses and led the initiative for over a year, providing instruction and technical support.
Gained experience in communication, soft skills and donor management before transitioning leadership to colleagues.
Specialty: The software of the automated systems (Software Engineer).
Attended first year.